There are 5 things you can do to help your sites be optimized for search engines (SE).
1. Check the Words that you use. Search Engine uses every word in the web to find what you’re looking for, so if your looking for apples, your going to find sites that have that word in the site.
2 Check the titles that you use. Each page has an official tittle that may not be public but it’s in the code. SE use a lot this titles because it often summarize the page.
3 Check the links on your site. If you have a lot of links coming to your site, you’re gonna look good to SE.
4 Check the words in your links. The words you use as hyperlinks are going to be taking into account to rank better.
5 Increase your site’s reputation. Your site is gonna rank better if your site has a record of fresh contents and growing numbers of quality links.
This is a link that explain deeply this topics:
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